Turning Webinars into a Lead Generating Engine at 2ndQuadrant

Challenge

At 2ndQuadrant, the primary hurdle was amplifying lead generation in a competitive B2B market. Traditional approaches were falling short, necessitating a novel and more effective strategy.

Solution

We revamped webinar content, promoted them in targeted groups with multi-channel marketing, and increased frequency to boost B2B lead generation.

Revamping Webinar Content for B2B Lead Generation

We identified webinars as an untapped resource for lead generation. To maximize their potential, we revamped the content to better serve the B2B audience's needs and interests, incorporating industry expert insights and interactive elements.

Leveraging Private User Groups for Targeted Promotion

A key promotional strategy was featuring webinars in private user groups, creating a buzz and generating interest among a highly targeted audience.

Amplifying Outreach with Multi-Channel Marketing

We intensified our marketing efforts, employing targeted email campaigns, social media promotions, and collaborations with industry influencers to broaden our reach and draw in more participants.

Increasing Webinar Frequency to Sustain Engagement

To keep up with the growing interest and demand, we increased the frequency of our webinars from monthly to weekly, ensuring a steady stream of fresh and engaging content.

Increase in Leads Generation

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Leads Contribution

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Webinars

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BENEFITS

Through a focused strategic overhaul, webinars became the cornerstone of lead generation at 2ndQuadrant, contributing 45% of total leads and increasing per-webinar lead counts from 30 to 845. This dramatic uptick in high-quality leads positioned webinars as the key driver of the company’s B2B growth and sales pipeline expansion.

45% Total Lead Contribution

This strategic overhaul led to a remarkable increase in leads, with webinars alone accounting for 45% of total lead generation.

28x Leap in Lead Acquisition

The number of leads per webinar soared from 30 to 845, marking a significant transformation in our lead generation capabilities.

Driving Force Behind B2B Growth

The success of the webinars in generating high-quality leads made them the primary engine driving 2ndQuadrant’s lead generation efforts, contributing substantially to the company’s growth and sales pipeline in the B2B sector.

Testimonial from Colleagues at 2ndQuadrant

Nouman and I worked in the Marketing team in 2ndQuadrant and EDB. Nouman is an energetic, responsible, and results oriented professional. In my experience with him I can say he he’s very proactive and he brought numerous ideas into action, which helped tremendously in achieving our team targets. He is a great team player with exceptional leadership qualities. It was a true pleasure to work with him and I wish him the best for his new adventure.

Monica Real AmoresMarketing Manager

Nouman is a standout digital marketeer. He reported to me at 2ndQuadrant for almost 2 years. What really impressed me about Nouman was his professionalism in handling his responsibilities towards business goals. He approaches his work with great focus and dedication. His leadership skills made him flourish at 2ndQuadrant as he was handed over multiple projects within a very short time span. I would recommend Nouman without hesitation for a leadership role in digital marketing for the tech sector.

Umair ShahidHead of Marketing

Nouman was a strong addition to our team at 2ndQuadrant. He showcased his thought leadership through the creation of a successful webinar series, which was notable industry-wide. 40% of total sales leads were generated from webinars, with the best webinar yielding 850 leads. Nouman exhibited superior team management skills within an international team spread through multiple time zones.

Britt ColeMarketing Manager

Nouman was a valued member of the marketing team at 2ndQuadrant. Pleasant, professional and reliable. I would employ him again, though I have now exited from a management position.

Simon RiggsFounder | 2ndQuadrant