Grow with Nouman
Connect on LinkedInAI-Powered Demand Generation
Full-funnel B2B acquisition systems built on ICP research, outbound, and paid - wired to pipeline, not vanity metrics.
15+ clients closed in a single quarter, $240K ARR
Greater Toronto Area, Canada
Growth marketing powered by AI, automation, and experimentation.
Hi, I'm Nouman. I build AI-powered growth engines for growth teams: demand generation, automation, and relentless experimentation. Ten years, four countries, and a habit of turning marketing spend into revenue you can trace.
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The fastest way to know how I think about growth.
10+
Years scaling growth
$750K+
Ad spend managed
90%
YoY acquisition growth
300%
Marketing ROI lift
What I do
Automation & AI Operating Systems
n8n, Make, Claude, and custom GPT workflows that take manual research, content, QA, and reporting off your team's plate.
Cycle times compressed by up to 70%
Conversion & Growth Experimentation
High-velocity testing programs across landing pages, email, and ads with the statistical rigor to trust the result.
450+ monthly tests, 2–4x faster pipeline velocity
Performance Marketing & Paid Acquisition
Budget strategy, persona-based targeting, and channel economics that hold up when you scale spend.
48,000+ annual leads at a $2.50 CAC
Selected work
ApplyBoard (Capio)
2025 - Present
ApplyBoard (Capio)Growth Strategy & Acquisition · Toronto, ON
- Brought in 15+ clients in one quarter with AI-enabled, customized sales pitches - $240K in annual revenue.
- Built 5+ AI-driven automation workflows (n8n, Similarweb API, OpenAI, Claude), cutting research and content time ~60%.
- Shipped 10+ website and landing pages plus HubSpot booking flows, supporting a 20% rise in demo inquiries.
Skip the HR
2025 - Present
Skip the HRCo-Founder & Growth Lead · Toronto, ON
- Own platform performance, UX, and funnel strategy - 10–30% response rates across 1,000+ monthly personalized campaigns.
- Designed an AI operating system of workflows, prompt libraries, and governance that compressed cycle times by 70%.
WTFast
2025
WTFastGrowth Marketing Consultant · Kelowna, BC
- Ran a full growth audit and AI-backed optimizations that tripled trial signups.
- Launched high-LTV acquisition and retention plays: 25% subscription lift, 10% churn reduction.
Tanmiah Food Company
2021 - 2024
Tanmiah Food CompanyDemand Generation Manager · Remote
- Led a team of 4 on a $130K paid media budget, driving 90% YoY acquisition growth and scaling revenue to 20M SAR.
- Revamped GTM and retention strategy - 300% marketing ROI improvement, 20% lower churn.
GoDigitalChina
2021
GoDigitalChinaGrowth Marketing Manager · Oslo, Norway
- Rebuilt demand gen funnels and site infrastructure: 66% increase in customer acquisition within 6 months.
- Launched a webinar program that lifted qualified pipeline 25%.
EnterpriseDB
2020 - 2021
EnterpriseDBDigital Marketing Manager · Boston, MA (Remote)
- Led multi-channel B2B demand gen to a record 845 customer acquisitions with 45% direct revenue contribution.
- A/B testing program delivered a 35% conversion rate improvement.
2ndQuadrant
2018 - 2020
2ndQuadrantDigital Marketing Manager · United Kingdom
- Managed a $65K paid budget generating 48,000+ annual leads at a $2.50 CAC.
- Led a platform migration that moved average search rank from 14.2 to 3.4.
Aga Khan Foundation
2017 - 2018
Aga Khan FoundationDigital Services Lead · Islamabad, Pakistan
- Spearheaded a $169K digital marketplace build, delivered on time and on budget.
- Generated 380 conference registrations in a single week through multi-channel outreach.
Most Epic Stuff
2013 - 2015Founder · Islamabad, Pakistan
- Built a viral content platform reaching 1.2M readers and $5,200 in two weeks.
- Scaled a $300 investment into $22K in revenue while studying.
My AI stack
The tools I actually run in production - for research, content, outbound, voice, and the automation glue between them.
Reasoning & Content
- ChatGPT
- Claude
- Gemini
- Canva AI
Generative Media
- Nano Banana
- Higgsfield
- Veo 3
- Kontext
Voice & Agents
- ElevenLabs
- VAPI
Automation
- n8n
- Make
- Zapier
Outbound & Data
- Clay
- Instantly
- PhantomBuster
- IcyPeas
- Trigify
Build & Ship
- Replit
- Lovable
- Proof
Notable projects
Tanmiah Food
E-commerce growth18 months of losses on the e-commerce channel with no sustainable growth path.
2x customer base in 2 quarters · retention 35% → 55% · 2x sales in 4 quarters
SK Stones (Florida, USA)
Branding & digital expansionPost-COVID, offline buyers weren't converting to the online store.
3x store visits in one quarter · 2x sales in one quarter
2ndQuadrant × BenchPrep
Channel partnershipProve PostgreSQL expertise could solve a partner's scaling problem.
300+ webinar leads · 250+ case-study downloads in one quarter
2ndQuadrant
Product launch - PostgreSQL 12Capture the global Postgres community into the CRM at launch.
745 webinar registrations · 1,765 new leads · featured on the PostgreSQL directory
EnterpriseDB
Martech migrationMove a full HubSpot instance to Marketo without disrupting users.
50,000+ contacts migrated in 3 weeks · zero downtime
Toolkit
- HubSpot
- Marketo
- Salesforce
- Google Ads
- LinkedIn Ads
- GA4
- n8n
- Make
- Zapier
- Claude
- Custom GPTs
- Gemini
- ElevenLabs
- Shopify
- WordPress
Credentials
MBA, Business Administration
Lahore University of Management Sciences
BE, Civil Engineering
National University of Sciences & Technology
HubSpot Inbound & Content Marketing Certified
HubSpot
Marketo for Managers · Google Analytics Certified
Adobe · Google
Key achievements
National level wins and recognition earned alongside the marketing work.
Entrepreneurial Challenge Winner
Selected by Pakistan's Prime Minister, beating 225 national teams
Award of Excellence
Recognized by Pakistan's Prime Minister, USD 5,000 prize
Battle of Ideas World Cup runner-up
95 teams competing, Turkey
Curated TEDxNUST and TEDxLUMS
Speaker curation and end to end event programming
Let's build your growth engine.
Whether you need a growth audit, an AI automation layer, or someone to own demand gen end to end - the fastest way in is a direct message.