Grow with Nouman logoGrow with Nouman

Greater Toronto Area, Canada

Your straight-line path to pipeline that actually converts.

Hi, I'm Nouman. I build AI-powered growth engines for B2B teams: demand generation, automation, and relentless experimentation. Ten years, four countries, and a habit of turning marketing spend into revenue you can trace.

TL;DR: watch the 2-minute version

The fastest way to know how I think about growth.

10+
Years scaling growth
$750K+
Ad spend managed
90%
YoY acquisition growth
300%
Marketing ROI lift

What I do

AI-Powered Demand Generation

Full-funnel B2B acquisition systems built on ICP research, outbound, and paid - wired to pipeline, not vanity metrics.

15+ clients closed in a single quarter, $240K ARR

Automation & AI Operating Systems

n8n, Make, Claude, and custom GPT workflows that take manual research, content, QA, and reporting off your team's plate.

Cycle times compressed by up to 70%

Conversion & Growth Experimentation

High-velocity testing programs across landing pages, email, and ads with the statistical rigor to trust the result.

450+ monthly tests, 2–4x faster pipeline velocity

Performance Marketing & Paid Acquisition

Budget strategy, persona-based targeting, and channel economics that hold up when you scale spend.

48,000+ annual leads at a $2.50 CAC

Selected work

ApplyBoard (Capio)

2025 - Present

Growth Strategy & Acquisition · Toronto, ON

  • Brought in 15+ clients in one quarter with AI-enabled, customized sales pitches - $240K in annual revenue.
  • Built 5+ AI-driven automation workflows (n8n, Similarweb API, OpenAI, Claude), cutting research and content time ~60%.
  • Shipped 10+ website and landing pages plus HubSpot booking flows, supporting a 20% rise in demo inquiries.

Skip the HR

2025 - Present

Co-Founder & Growth Lead · Toronto, ON

  • Own platform performance, UX, and funnel strategy - 10–30% response rates across 1,000+ monthly personalized campaigns.
  • Designed an AI operating system of workflows, prompt libraries, and governance that compressed cycle times by 70%.

WTFast

2025

Growth Marketing Consultant · Kelowna, BC

  • Ran a full growth audit and AI-backed optimizations that tripled trial signups.
  • Launched high-LTV acquisition and retention plays: 25% subscription lift, 10% churn reduction.

Tanmiah Food Company

2021 - 2024

Demand Generation Manager · Remote

  • Led a team of 4 on a $130K paid media budget, driving 90% YoY acquisition growth and scaling revenue to 20M SAR.
  • Revamped GTM and retention strategy - 300% marketing ROI improvement, 20% lower churn.

GoDigitalChina

2021

Growth Marketing Manager · Oslo, Norway

  • Rebuilt demand gen funnels and site infrastructure: 66% increase in customer acquisition within 6 months.
  • Launched a webinar program that lifted qualified pipeline 25%.

EnterpriseDB

2020 - 2021

Digital Marketing Manager · Boston, MA (Remote)

  • Led multi-channel B2B demand gen to a record 845 customer acquisitions with 45% direct revenue contribution.
  • A/B testing program delivered a 35% conversion rate improvement.

2ndQuadrant

2018 - 2020

Digital Marketing Manager · United Kingdom

  • Managed a $65K paid budget generating 48,000+ annual leads at a $2.50 CAC.
  • Led a platform migration that moved average search rank from 14.2 to 3.4.

Aga Khan Foundation

2017 - 2018

Digital Services Lead · Islamabad, Pakistan

  • Spearheaded a $169K digital marketplace build, delivered on time and on budget.
  • Generated 380 conference registrations in a single week through multi-channel outreach.

Most Epic Stuff

2013 - 2015

Founder · Islamabad, Pakistan

  • Built a viral content platform reaching 1.2M readers and $5,200 in two weeks.
  • Scaled a $300 investment into $22K in revenue while studying.

My AI stack

The tools I actually run in production - for research, content, outbound, voice, and the automation glue between them.

Reasoning & Content

  • ChatGPT
  • Claude
  • Gemini
  • Canva AI

Generative Media

  • Nano Banana
  • Higgsfield
  • Veo 3
  • Kontext

Voice & Agents

  • ElevenLabs
  • VAPI

Automation

  • n8n
  • Make
  • Zapier

Outbound & Data

  • Clay
  • Instantly
  • PhantomBuster
  • IcyPeas
  • Trigify

Build & Ship

  • Replit
  • Lovable
  • Proof

Notable projects

Tanmiah Food

E-commerce growth

18 months of losses on the e-commerce channel with no sustainable growth path.

2x customer base in 2 quarters · retention 35% → 55% · 2x sales in 4 quarters

SK Stones (Florida, USA)

Branding & digital expansion

Post-COVID, offline buyers weren't converting to the online store.

3x store visits in one quarter · 2x sales in one quarter

2ndQuadrant × BenchPrep

Channel partnership

Prove PostgreSQL expertise could solve a partner's scaling problem.

300+ webinar leads · 250+ case-study downloads in one quarter

2ndQuadrant

Product launch - PostgreSQL 12

Capture the global Postgres community into the CRM at launch.

745 webinar registrations · 1,765 new leads · featured on the PostgreSQL directory

EnterpriseDB

Martech migration

Move a full HubSpot instance to Marketo without disrupting users.

50,000+ contacts migrated in 3 weeks · zero downtime

Toolkit

  • HubSpot
  • Marketo
  • Salesforce
  • Google Ads
  • LinkedIn Ads
  • GA4
  • n8n
  • Make
  • Zapier
  • Claude
  • Custom GPTs
  • Gemini
  • ElevenLabs
  • Shopify
  • WordPress

Credentials

MBA, Business Administration

Lahore University of Management Sciences

BE, Civil Engineering

National University of Sciences & Technology

HubSpot Inbound & Content Marketing Certified

HubSpot

Marketo for Managers · Google Analytics Certified

Adobe · Google

  • - Entrepreneurial Challenge Winner - selected by Pakistan's Prime Minister, beating 225 national teams
  • - Award of Excellence - recognized by Pakistan's Prime Minister, USD 5,000 prize
  • - Battle of Ideas World Cup runner-up - 95 teams, Turkey
  • - Curated TEDxNUST and TEDxLUMS

Let's build your growth engine.

Whether you need a growth audit, an AI automation layer, or someone to own demand gen end to end - the fastest way in is a direct message.