The key goal at TFC (E-commerce) was to drive the business towards profitability through optimized resource utilization. This involved expanding our customer base, retaining existing clients, and strategically leveraging current assets to maximize efficiency and foster sustainable growth. The focus was on balancing effective customer acquisition with strong client retention, ensuring long-term business success.
To transform online brand loyalty into sales, we employed a deep linking strategy, connecting our digital content directly to shopping sites. This move streamlined the path from engagement to purchase, effectively converting our digital presence into a profitable e-commerce gateway.
Additionally, we focused on increasing the basket size for existing customers. By tailoring upselling and cross-selling tactics based on customer data, we encouraged larger purchases. This approach not only improved customer value but also reduced our per-order selling and distribution costs, enhancing overall profitability.
90x Increase in Sales
Within a year, our strategic initiatives resulted in a remarkable 90-fold increase in sales, significantly elevating the company's revenue.
35% Increase in Basket Size
The average basket size grew by 35%, indicating a successful enhancement in customer purchasing behavior.
Profitability in 2 Quarters
The company achieved profitability within just two quarters, demonstrating the efficiency and impact of the adopted strategies
Doubling the Customer Base
Over the course of a year, our customer base doubled, reflecting our effective customer acquisition and brand strengthening efforts
