Leveraging Channel Partnership for Growth – 2ndQuadrant and BenchPrep - Muhammad Nouman | Growth & Digital Marketing Expert

Leveraging Channel Partnership for Growth - 2ndQuadrant and BenchPrep

Challenge

BenchPrep, an innovative learning platform, faced challenges in scaling its infrastructure to meet growing user demand. As a channel partner, 2ndQuadrant aimed to showcase how its PostgreSQL expertise could effectively address these challenges.

Solution

2ndQuadrant and BenchPrep co-hosted a webinar to showcase how PostgreSQL can scale educational technology platforms. The session highlighted BenchPrep’s specific needs and featured 2ndQuadrant’s expert insights on optimizing PostgreSQL for enhanced scalability, reliability, and performance to support a growing infrastructure.

Webinar Collaboration

2ndQuadrant and BenchPrep co-hosted a webinar. The event was designed to demonstrate the value of PostgreSQL in scaling educational technology platforms, with a focus on BenchPrep’s specific needs.

Infrastructure Scaling Strategy

2ndQuadrant provided specialized insights into how PostgreSQL could be optimized to support BenchPrep’s expanding infrastructure, addressing scalability, reliability, and performance.

EXECUTION

In the webinar, 2ndQuadrant managed the technical content while BenchPrep engaged the audience with real-world application scenarios, featuring expert sessions from PostgreSQL specialists and tech leaders that delivered a mix of technical expertise and practical insights; both companies also maximized attendance through coordinated marketing efforts including email campaigns, social media, and private user groups.

Event Planning

2ndQuadrant took charge of the webinar’s technical content, while BenchPrep engaged its audience with real-world application scenarios.

Expert Sessions

The webinar featured PostgreSQL experts from 2ndQuadrant and tech leaders from BenchPrep, providing a blend of technical know-how and practical insights.

Marketing & Promotion

Both companies utilized their marketing channels to maximize attendance, leveraging email campaigns, social media, and private user groups.

BENEFITS

Leads

140 +

Attendance

0 %

Growth

1 x

The webinar significantly enhanced brand exposure for both companies, generating over 300 leads and establishing them as forward-thinking leaders in educational technology and database solutions. It attracted a substantial, engaged audience with 45% attendance that built customer trust, while BenchPrep’s pre-webinar implementation of PostgreSQL solutions resulted in a scalable and robust infrastructure to support its growth and helped grow their subscription 2x in next quarter.

Testimonials from colleagues at 2ndQuadrant

Nouman was a valued member of the marketing team at 2ndQuadrant. Pleasant, professional and reliable. I would employ him again, though I have now exited from a management position.

Simon RiggsFounder | 2ndQuadrant

Nouman is a standout digital marketeer. He reported to me at 2ndQuadrant for almost 2 years. What really impressed me about Nouman was his professionalism in handling his responsibilities towards business goals. He approaches his work with great focus and dedication. His leadership skills made him flourish at 2ndQuadrant as he was handed over multiple projects within a very short time span. I would recommend Nouman without hesitation for a leadership role in digital marketing for the tech sector.

Umair ShahidHead of Marketing

Nouman was a strong addition to our team at 2ndQuadrant. He showcased his thought leadership through the creation of a successful webinar series, which was notable industry-wide. 40% of total sales leads were generated from webinars, with the best webinar yielding 850 leads. Nouman exhibited superior team management skills within an international team spread through multiple time zones.

Britt ColeMarketing Manager

Nouman and I worked in the Marketing team in 2ndQuadrant and EDB. Nouman is an energetic, responsible, and results oriented professional. In my experience with him I can say he he’s very proactive and he brought numerous ideas into action, which helped tremendously in achieving our team targets. He is a great team player with exceptional leadership qualities. It was a true pleasure to work with him and I wish him the best for his new adventure.

Monica Real AmoresMarketing Manager