
Leveraging Channel Partnership for Growth – 2ndQuadrant and BenchPrep
Leveraging Channel Partnership for Growth – 2ndQuadrant and BenchPrep Challenge
I am a data-driven digital marketing professional with over 13 years of experience in the technology, SaaS, and CPG sectors across North American and Middle Eastern markets. My expertise lies in growth marketing, performance advertising, ABM and demand generation, where I have successfully scaled customer acquisition, optimized marketing spend, and driven revenue growth. I thrive on leveraging data, analytics, and automation to create high-impact marketing strategies that enhance brand visibility and maximize ROI.
Throughout my career, I have led multi-channel campaigns, managed performance marketing budgets exceeding $700,000, and achieved significant improvements in customer acquisition costs (CAC) and return on ad spend (RoAS). My proficiency in platforms like Google Analytics, Marketo, and HubSpot allows me to drive engagement and conversions effectively. Passionate about innovation and problem-solving, I enjoy crafting strategies that not only deliver measurable results but also build lasting customer relationshipsa.
Results-driven digital marketing leader with 13+ years of experience in technology, SaaS, and CPG across North America and the Middle East. Specializing in growth marketing, demand generation, content marketing and performance marketing, I have successfully scaled customer acquisition, optimized marketing spend, and driven revenue growth. Skilled in leveraging data, automation, and multi-channel strategies to maximize ROI and enhance brand visibility. Adept at managing high-budget campaigns, optimizing CAC and RoAS, and executing data-driven marketing initiatives that deliver measurable business impact.
Certified Inbound Marketing Specialist by Hubspot Academy
Fundamentals of Google Analytics - Covers basics about Google Analytics Tool.
Course offered by Linkedin Academy to understand Linkedin Marketing Solutions.
The certificate covers content marketing strategies for Hubspot.
Course covering fundamentals about Linkedin Marketing Solutions and its capabilities.
Won National Level Business Plan Competition, beating 225 teams.
Beating 95 teams globally - Istanbul, Turkey
Winner Omnipreneurship Award
Tripled revenue and achieved a 90% increase in customer acquisition, driving high-impact demand generation campaigns and optimizing MQL-to-SQL conversion by 50% using marketing automation and ABM strategies.
Improved SQL pipeline by 35% and increased campaign ROI by refining lead segmentation, automation workflows, and performance tracking in Marketo and Salesforcee
Scaled webinar leads from 35 to 845 in 1.5 years, driving higher engagement and conversion rates through multi-channel demand generation, automation workflows, and funnel optimization.
Built and managed a successful blog, driving organic traffic growth through SEO, content marketing, and audience engagement, establishing a strong digital presence in the industry.
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A Collection of my favorites project I have worked on recently. Feeling great while sharing here.
Leveraging Channel Partnership for Growth – 2ndQuadrant and BenchPrep Challenge
Turning Webinars into a Lead Generating Engine at 2ndQuadrant Challenge
Exceptional Growth at Tanmiah Tyson Year 2021-2024 Industry E-commerce Results
Digitization of SK Stones USA Year 2018 Industry Brick &